AI Marketing Strategy and Analytics

By completing this course, you will be able to design AI-informed marketing strategies, analyze competitive and customer data, and translate insights into actionable marketing plans. AI Marketing Strategy and Analytics focuses on planning, evaluating, and optimizing marketing initiatives using data and AI-supported insights. You’ll learn how to analyze buyer journeys, identify search-driven discovery moments, and align marketing objectives with measurable performance indicators. This course emphasizes practical strategy development. You’ll create structured marketing plans that integrate tim…