Agentic measurement and how it catches the data errors that kill MMM

In this episode, we reveal the real reason MMM models fail: messy data, overlooked variables and hidden inconsistencies across markets. We show how agentic AI can automatically scan your data, run EDA and surface problems that even senior analysts miss. If you run MMM, attribution or any performance measurement, this episode will change how you prepare your data. You’ll learn: • Why most MMM results are wrong before modeling even begins • How agentic AI automates EDA and catches invisible data issues • Real examples of errors hiding in your marketing data