Advice on Organizing and Running Growth Teams from Dan Hockenmaier and Gustaf Alströmer
Dan Hockenmaier is the founder of the growth strategy firm Basis One. Prior to Basis One he was the Director of Growth Marketing at Thumbtack. You can learn more at BasisOne.com.
Gustaf Alströmer is a Partner at YC. Prior to YC he was the Product Lead for Growth at Airbnb.
You can find Dan on Twitter @danhockenmaier and Gustaf is @gustaf.
The YC podcast is hosted by Craig Cannon.
Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.
Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/
***
Topics
00…
Watch on YouTube ↗
(saves to browser)
Chapters (23)
0:20
Dan's most unpopular advice
1:15
What growth strategies do people jump on too soon?
1:50
Questions Dan asks a company he's advising
3:20
Traits Dan looks for in early growth hires
6:00
How product and growth are tied together
11:00
Good/bad learnings from Facebook's growth team
13:30
A/B testing
16:30
Retention and other metrics
20:15
The importance of experimentation
23:15
Getting ideas for A/B tests then choosing which to do
24:30
Advice for employees who want to get a growth program going
28:30
B2B vs consumer growth tactics
33:30
Pricing experiments
35:00
Paid marketing
39:00
Launching in new markets
39:45
Hiring for marketing
43:15
Metrics for marketing hires
45:15
Toni asks - Why did Airbnb grow so fast?
48:15
Step function growth changes for companies that already had scale
49:25
Michael Savage asks - It would be great to discuss growth into new regions for
52:00
Justin LaRosa asks - What are some of the most common drivers of viral growth?
54:50
Hiring a growth agency vs building your own team
57:50
How do you think about growth in the context of improving humanity?
Playlist
Uploads from Y Combinator · Y Combinator · 0 of 60
← Previous
Next →
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
Mark Zuckerberg at Startup School 2012
Y Combinator
Jessica Livingston at Startup School 2012
Y Combinator
Ben Silbermann at Startup School 2012
Y Combinator
David Rusenko at Startup School 2012
Y Combinator
Tom Preston Werner at Startup School 2012
Y Combinator
Joel Spolsky at Startup School 2012
Y Combinator
Travis Kalanick at Startup School 2012
Y Combinator
Hiroshi Mikitani at Startup School 2012
Y Combinator
Ron Conway at Startup School 2012
Y Combinator
Balaji Srinivasan at Startup School 2013
Y Combinator
Chris Dixon at Startup School 2013
Y Combinator
Dan Siroker at Startup School 2013
Y Combinator
Diane Greene at Startup School 2013
Y Combinator
Jack Dorsey at Startup School 2013
Y Combinator
Mark Zuckerberg at Startup School 2013
Y Combinator
Nate Blecharczyk at Startup School 2013
Y Combinator
Phil Libin at Startup School 2013
Y Combinator
Ron Conway at Startup School 2013
Y Combinator
Office Hours at Startup School 2013 with Paul Graham and Sam Altman
Y Combinator
Chase Adam at Startup School 2013
Y Combinator
Jessica Livingston at Female Founders Conference 2014
Y Combinator
Julia Hartz at Female Founders Conference 2014
Y Combinator
Elli Sharef at Female Founders Conference 2014
Y Combinator
Kathryn Minshew at Female Founders Conference 2014
Y Combinator
Elizabeth Iorns at Female Founders Conference 2014
Y Combinator
Jessica Mah at Female Founders Conference 2014
Y Combinator
Office Hours at Startup School NY 2014
Y Combinator
Apoorva Mehta at Startup School NY 2014
Y Combinator
David Lee at Startup School NY 2014
Y Combinator
Chase Adam at Startup School NY 2014
Y Combinator
Closing Remarks at Startup School NY 2014
Y Combinator
Introduction at Startup School NY 2014
Y Combinator
Shana Fisher at Startup School NY 2014
Y Combinator
Zach Sims at Startup School NY 2014
Y Combinator
Kathryn Minshew at Startup School NY 2014
Y Combinator
Adora Cheung
Y Combinator
Ian Hogarth
Y Combinator
Hiroki Takeuchi
Y Combinator
Alfred Lin with Justin Kan
Y Combinator
Urska Srsen
Y Combinator
Office Hours with Kevin & Qasar
Y Combinator
Paul Buchheit
Y Combinator
Y Combinator Partners Q&A
Y Combinator
Eric Migicovsky at Startup School SV 2014
Y Combinator
Jim Goetz and Jan Koum at Startup School SV 2014
Y Combinator
Michelle Zatlyn and Matthew Prince at Startup School SV 2014
Y Combinator
Jessica Livingston Introduces Startup School SV 2014
Y Combinator
Danae Ringelmann at Startup School SV 2014
Y Combinator
Hosain Rahman at Startup School SV 2014
Y Combinator
Kevin Systrom at Startup School SV 2014
Y Combinator
Emmett Shear at Startup School SV 2014
Y Combinator
Reid Hoffman at Startup School SV 2014
Y Combinator
Ron Conway at Startup School SV 2014
Y Combinator
Andrew Mason at Startup School SV 2014
Y Combinator
Tracy Young Speaks at Female Founders Conference 2015
Y Combinator
Ruchi Sanghvi Speaks at Female Founders Conference 2015
Y Combinator
Kimberly Bryant Speaks at Female Founders Conference 2015
Y Combinator
Fundraising Panel at Female Founders Conference 2015
Y Combinator
Jessica Livingston Speaks at Female Founders Conference 2015
Y Combinator
Adora Cheung Speaks at Female Founders Conference 2015
Y Combinator
DeepCamp AI