ADVANCED CONTENT MARKETING STRATEGIES | NEIL PATEL

Today I'm going to teach you about the WHIPS concept when it comes to content marketing. If you follow this concept, even if you're not the best writer, you'll be able to attract the right type of audience and then convert them into a customer. With content marketing, you don't need to be the best writer, you just need to understand your reader. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: https://neilpatel.com/training/ SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lyS... Ubersuggest: https://neilpatel.com/ubersuggest/ MailChimp: https://mailchimp.com/ ConvertKit: https://convertkit.com/ ____________________________________________ And if you follow the WHIPS concept, you won't have to worry about that one bit. And I'm going to break them down one step at a time. So, window shopper, they're usually interested in purchasing something, but they might not be from you. They're always Googling, searching for a solution, and if you're using the keyword Ideas Report, Ubersuggest, it'll help you find a lot of help me key words. So when someone's Googling for the solution, you want to make sure they find your site. And again, you can get these keywords the inform me type of ones from the keyword Ideas Report within Ubersuggest. Persuade me, these people know about a product or service and the competitors, and that's a really important part. And again, if you're looking for a comparison related keywords that are more so related to persuade me, you can find them in the comparison tab on Ubersuggest. And of course the show me, they knows about the specific product or service. They just need the final push. 20 things that'll help you become better content marketers. - The first one is put people first. If you help people and always put them first, you're much more likely to succeed. - Number two, you want to create content that teaches if your content doesn't teach and educate peop