Advanced ChatGPT Prompt Engineering

Key Takeaways

hello everyone and thank you for joining today's Cod long my name is reys and I'll be a moderator today we're going to kick off today's session in about 4 minutes or so we're just waiting so everyone has a chance to join in the meanwhile though we'd love to hear from you so let us know uh where you're joining from and what you'd like to get out of today's session and yeah if you have any interesting use cases that you'd like to apply things from the session to then let us know uh what you'd like to do that what you'd like to do in the chat as well uh a few bits of housekeeping before we get going the session is being recorded and the recording will be emailed to everyone that's registered for the event uh in the next few days if you haven't registered already then head over to decamp.com webinars I'll also be posting a link in the chat so you can uh register as well so you can get the recording and the resources sent to you uh we are going to be using uh chat GPT and canva today so if you don't have an account on either of those then now is a good time to get those set up uh while we're warming up um and yeah keep your eye out in the chat as well and I'll be sharing the slides that we're going to be going through today as well as an extra document that will help you prompt along with us brilliant I'll be back to repeat these messages for any new joiners shortly but until then enjoy the background music okay hello everyone and thank you for joining today's Cod long my name is reys and I'll be your moderator today we're going to kick off the session in about 30 seconds or so we've just been waiting so everyone has had a chance to join let us know where you're joining from uh using the chat or the comments depending on what platform you're watching on and yeah tell us something that you'd like to get out of today's webinar if you have any uh problems or tasks that you'd like to fix and improve with what you're going to learn today then let us know what those are at any point throughout the session and we can we can talk about those in the Q&A a few bit of housekeeping for anyone that's just joined the session is being recorded and the recording will be emailed to everyone that's registered for the event in the next few days if you haven't registered already then head over to dat account.com webinars and I've also posted a link in the chat as well so you can go find that and get registered as well we are going to have a Q&A towards the end of the session but if you have any questions at any point throughout the session then let us know in the comments and we will save them for the Q&A we might even uh do a few mini q&as in the middle as well uh and final notice we are going to be using uh chat G and canva today so if you don't have an account for either of those then now is the time to get those set up before we get started um and yeah you'll be able to prompt along with us I'll be sharing some docs in the chat so you can uh yeah get the slides and get the prompts that we're going to be using as well so keep your eyes peeled for those brilliant I think that's everything from me son I'll hand you over to your host for today's session Richie Richie please take it away hi there data scamps and data champs this is Richie now welcome to part two of our three-part uh chat skills Series so um hopefully you had fun at Adele session yesterday uh learning some uh basic prompting skills if not don't worry this session should still make sense without you having attended today we're going to focus on using chat GPT to create content for social media and one thing we've talked about a few times in these sessions is the importance of communicating your working data and so if you want to communicate outside your organization that means creating social posts and Beyond talking directly about your work if you are job-seeking or if you're looking to get promoted then posting on social media is a great way to build your personal brand Our Guest today is Isabella bedya she's a Serial entrepreneur and organic marketing consultant so she runs two businesses and Izzy founded Fame hackers to help creators monetize their social channels and then she started marketing bros. where she helps businesses leverage chat GPT and other AI tools to improve their sales and marketing operations so that is to say uh Isabella is an expert on both chat GPT and on marketing so please take it away Izzy thank you so much Richie um really excited to be here um so today we are going to talk about like you mentioned we are going to talk a little bit about um excuse me about prompt engineering specifically and the in the lens of content creation the purpose really is to help you build a personal brand um I'll go a little bit further into detail but about that but um but basically this is probably going to be one of the best um hacks that you're ever going to learn that's going to allow you to open up more opportunities for yourself so if you have access to um canva Google Sheets and chat gbt this would be a good time to kind of open those up and have those lingering in the background um if you want to follow along so for canva you can use the the free account Chad gbt you can also use the free account um I'm going to show you how the content would look like if you were using the paid account but the prompts that we're going to go through today they should work like literally just as fine on on 3.5 on the free one what we're going to discuss today first I'm going to give you a little bit of an overview of um the state of creators on LinkedIn um then we'll touch a little bit more into like personal branding why it's important for you to consider personal branding yourself and then we'll dive into how to actually create your content brand your profile and stuff like that um I'll also share with you one of my posts that went viral and I'll share why it went viral so you guys can also learn the strategy behind it and then I'll show you how you can actually start monetizing your account on LinkedIn as well so just to give you a little bit of uh background so before I got into starting my own businesses I used to do digital marketing um influencer marketing campaigns for for for former um sorry for Fortune 500 companies and what I learned in the process it was like how social media actually works a lot of people think that marketing is just promoting your offers in reality proper proper marketing is building a relationship with your audience and also getting the message across of what you do without being like so salesy and in other people's face um so that kind of is a great segue into talking about what it is like being a B2B Creator on LinkedIn now this is something that's new um it's not like 100% new but it's like newer in terms of like the state the the state of like influencers and influencer Market marketing and stuff like that um just to give you an idea 44% of the platform makes more than $75,000 per year um about 93% of B2B marketers use LinkedIn for organic growth and then actually I have to like update this one actually but um but in the past six months or seven months I've grown to uh 30,000 followers and over 4.5 million impressions and a lot of it has been by using the things that I'm about to share with you today so why is this even important if you are a professional a business owner you know if you have any skills that you actually are really good at and you want to share with the world this can open up new revenue streams for yourself e even if it's at work and you just want to you know stay working at your job it's going to create leverage because you're going to become um a more powerful asset when you have your own audience and Business Insider actually just released just about a month ago um that B2B influencer marketing is on the rise because now thanks to everyone starting to use LinkedIn as a Facebook 2.0 essentially um it's allowing people to it's allowing businesses to hire other professionals that are showing up on LinkedIn and also give them like more opportunities with like brand sponsorship sponsor posts stuff like that so what even makes you a Creator in the first place a lot of people have this like conception that you have to be like super creative but in reality if you just think about it you're just documenting your experience right it's just like imagine that you just have uh an open Journal about your life at work and your professional experiences that you're just sharing with your community on LinkedIn in the beginning of course when you don't have a lot of followers it'll be a slower growth but once you kind of start getting the hang of it some people it might take a little while to like find your voice but once you find your voice you know people start start subscribing to that and they start following you and supporting you and cheering you on um you can share things like insights daily experiences skills that you're learning you can you build in public you know you can share share what you're actually going through and other people also resonate and relate to that as well the best way that I kind of view it though is just documenting I'm just like documenting like my experience and what I realized that I started documenting and sharing really like you know how I was figuring out problems and like a lot of howtos that's when people started you know started to follow me more over this type of content so why do you even you know why should you even bother is this like a waste of time like why should you consider this well first of all if you are trying to like be a freelancer or if you are like an entrepreneur doing this is is organic free lead generation so you don't have to pay for ads you don't have to pay for like you know PBC or any of that all you're literally doing is it's called attraction marketing so you're posting content that will attract the right audience and through your messaging and the content that you share they'll they'll resonate with you and they're also going to be a higher quality of a follower because now they're coming to you they're finding you in their brain like they already the first step of the equation is that they found you they discovered you and it's not like you went down and and you know cold message them being all salsy about it people don't really like that so if they discover you they're going to have a higher uh they're G to have a higher tendency to actually like you even more just for that simple fact you are also developing thought leadership so if you are trying to get like speaking engagements Consulting gigs um you're trying to launch your own book you're trying to share like you know your white papers or research papers or whatever it is you're G to by posting consistent content you're also going to develop thought leadership so when you start posting more of that it's going to be shared more and more and more more PE there's going to be more visibility you can also find new clients or job roles or um you know depending on on how you are structuring if it's if you're doing like freelance work or you're at your job or whatever it is um you can definitely use this to land better opportunities and then the one that people don't really talk about but once you start growing on audience you can start actually monetizing that by um influencer marketing so other brands will start coming to you tools will start coming to you like all these different you know software companies and they'll put they'll sponsor posts for you to be able to get paid to post and share about their companies as well so how do you actually build on LinkedIn the simplest way I can explain this and this is like you know throw out all the rules that you hear about the best time to post and all the algorithm hacks and tips and all of that if you just kind of throw out the rule book this is the the simplest way I've been able to figure it out and this is not even a lot of people place too much emphasis on like the algorithm but if you do it this way it doesn't really matter if the algorithm is you know good or bad or whatever it is if you just focus on this this is going to help you grow faster regardless of whatever's happening with the LinkedIn algorithm at that given moment so what you want to consider are three things you have helpful content lead magnets and you want to develop business friendships and I'll go over each one of these things but um this is essentially how I was able to do this and and I used a lot of AI content creation for all of this so really quick before we go into the uh the strategy the content creation side of things I'm just going to share with you my viral post strategy this is what has allowed me to grow at a faster Pace um I had one post that hit like a million views with this but I've done this over and over and over again and I've had other posts not get like up to a million views but they've gotten pretty high up there so um as of September I had generated 4.6 million um Impressions and this is the one that got excuse me this is the one that that got the most traction this is the one I'm going to break down so what we're g to talk about today is also uh one of the carousels that went viral and it went viral for a couple of reasons um the first reason so oh actually it's not just the only um best performing a lot of people think that you have to talk about AI to go viral that's not 100% true although talking about AI it does increase your chances but it's not 100% true that you only have to talk AI to go viral so what I wanted to show you is that a lot of people they only post once but I wanted to also share with you that you can repost the content that performs well and it'll still perform good so you can see there's two months that went in in between these posts um not much changed I just repurposed it and reposted it and a lot of people forget that they can do that so that's also something that I wanted to share with you because you shouldn't feel like you're in this hamster wheel when you find a post that works well and like that gets a lot of traction you should kind of put that aside and then repost that at least once or twice a month so if we break it down the reason why the post got as much traction as it did is because the first two lines this is called a hook the first two lines I tackled a problem that a lot of LinkedIn creators had at the time want to create a lengthed in Carousel in less than 15 minutes I wrote a step-by-step guide showing you how so this is is a hook if you see this you're going to be like okay wait I need to know that how did you do that because if you have ever attempted to create a LinkedIn Carousel which is what we're going to do today normally it takes like three four five hours to do it's very very timec consuming so here I tackled a common problem and then made it like almost insane in 15 minutes that's unheard of and then I wrote a guide showing you how I released the guide I didn't uh gatekeep it I didn't try to sell it I just gave it to people right this is the the Carousel and then uh here I talk about how I use Chad gbt and canva which is what we're going to use today to create the pages then I tagged someone that is relevant to the topic now one thing I want to highlight because when I first shared this strategy people thought that you had to tag Sam and everything for it to go viral and that's that's not that's not the case the the key Point here is to find another Creator that's relevant to the subject that you're talking about that has a bigger audience so that when you tag them if they react on your post it's going to show up to their audience and since it's relevant to what that person usually posts then it's going to have a higher uh it's going to have a higher possibility for more engagement so it's not just the fact that you have to tag them it's literally just find a creator that is relevant to what you're about to post and has a big audience and at this stage you should probably should have already done your due diligence to like at least develop a a base connection um which we'll talk about towards the end and then I have you know a little explainer I tag someone else and then the call to action if you like to access my copy and paste Advanced chbt prompts and AI tools database just comment below so I had this idea to just give the database for free because at this time everybody was starting to sell their own database and they were selling it for like 20 bucks 30 bucks whatever it was I said you know what no I'm going to do this Carousel I'm going to show you how to do it faster it's going to be a valuable piece of content and then I'm going to then um give you all of the promps that I have for free so this is what the carousel looked like um if you can see it was I put brands that people know here at the front so that also increases the likelihood people engage because they already have this brand recognition then I just kind of made it stand out with a robot hands and pretty straightforward uh as a result you know this got like over 4,000 reactions over 341 reposts um it got reposted also on like Facebook and other platforms and it what's not here it's also like the amount of people that also um created their own own version of this as well so this is a proven piece of content as you can see it got more than a million impressions what it did for me in particular I went from 2,000 followers to 13,000 followers in two or three days that's the power of a viral post it's like that it can be like super fast growth um and then here in the comment section is where I put the a link to join slack so I had if you if we go back here I had my hook I had an explanation I tagged someone else to amplify the reach I had a call to action and then in the comment I said wait let's actually go to slack and continue the conversation right so it was multiple touch points where where I gave people um I gave people a call to action and then I gave them a link to actually join a slack so we can start talking and you know building community so that's essentially the strategy of how that was done um when you think about how you can do this for yourself the thing about helpful the thing about content is you have to post helpful content it can't just be always advertising things if you're always advertising things you're kind of like drowning in an ocean of everybody else that's advertising things you have to actually be willing to share valuable information your own experiences your own thoughts your own processes and the more that you give if you think about it from this lens like the more that you give you're kind of depositing a lot of value you're like investing a lot into your community so the more that you give you're going to be able to get back um that's just like the law of reciprocity it you have to be willing to give so um if we focus on like you know the type of content it has to be helpful content in terms of lead magnets it it should be valuable resources and in my case I gave away a prompt database I could have charged for that but I didn't I just said you know what here you guys have it I saw it as a shortterm um While most people are looking at as a short-term gain I saw it as this is my way of of generating this long-term um value that I'm creating for the community so what we're going to use is Chad gbt um out of curiosity you guys can put this in the chat but has anyone actually used chbt to create their content in the past this is the workflow we're about to go through today so um we're going to build the audience Persona we're I have a prompt for that you guys can at the end I think we we're going to share with you a Google doc um I'm going to share with you how to actually get Carousel ideas and then how to both create your carousels um the valuable resources is just having like really good lead magnets and then lastly you want to engage in conversations so when people start commenting on your post you want to make sure that you're commenting back so let's go ahead and get started um let me see here all right let's let me just double check that you guys can see this okay all right perfect so um we're going to give you access to this document but I just want to get like pretty big so you guys can see the text here so what we're going to do I'm going to do it in four you guys can do it in 3.5 um you don't have to do them for but I just think that personally I think that whatever you put on on uh chad4 has way better responses um so here I'm just going to change some things as social media strategist we're going to create a social media marketing strategy for LinkedIn first we will create the audience Persona including pain points fears desires wants by behaviors um for contents let's just say I don't know if anyone in the I don't know if anyone in the audience would like to uh volunteer what you do let me go back to the chat yeah I think there's a little bit of delay in the chat um if anyone would like to do I can do this like you know I can actually do this uh custom to someone in the chat otherwise I could just create a fake persona so I'll give it a couple of seconds to see if the chat catches up but if you do want to volunteer um okay I see ads Angelie says ads product manager um for context I'm an ads product manager Angelie what kind of a customer do you Ser like what's your target audience I guess to say us waiting for the chat to catch up uh can we have a data person so maybe the uh the data scientists are your customers yeah data uh Rich you want me to do a data scientist yeah let's do data scientist okay I'm a data scientist and uh what what type of target audience I can't what type of target audience usually would uh would they sell to oh hang on Angelie responded with a customers um uh cpg that's uh consumer products and goods or something like that uh Nestle and Pepsis she says should I do uh data scientist for nest Nestle and Pepsi kind of that sounds good yeah okay cool if we have time uh or Angelie if you want to message me after I can also uh replicate this since we started with you I'm a data scientist for cpg products like Pepsi Etc so it's going to create an audience Persona um most people focus on the demographics way too much the demographics is like you know where they base from their age all that but in reality what you really want to focus on is the psychographics psy psychographics is um psychological triggers so pain points fears desires uh wants all of that this the reason why you want to focus on the psychological triggers is because people will typically buy things based off of emotion and then they will rationalize it with logic so if you can Target pain points things that they're having difficulties with things that they're afraid of stuff like that you're going going to then be able to get a a way better performing content also something that's not here um but this is like based on your own expertise based on your own expertise you can also create um you can also write like jot down in a piece of paper or have like a rolling Google doc of things that you hear in your audience in your Niche um any problems that people keep talking about or any tools or Sops or processes that people keep asking about and Chad gbt won't necessarily show you those as these examples but you can have a rolling Dock and this can be like your expert insights if you share expert insights you know your experiences skills how-tos all of that that's also going to perform really well um but other than that I would also focus on these psycho Graphics as well so um the next step after this so just really quick we have difficulty in analyzing large set sets of sales and customer data challenges in predicting uh market trends for some of the desire the fears we have falling behind competitors due to lack of actionable Data Insights uh you know ineffective product launches so this can be right here just by reading this I just had an idea that it could be well what is the effective way to do a product launch um so then the next step is to then you can ask it to create your content pillars also because chbt is is uh a lot smarter now you can also skip that because it has it down here so we'll just go to the next one so you don't so we don't uh so we can get through the whole document so if Chad gbt doesn't generate this section for you it should but if it doesn't um you can use that second prompt and it'll give you a little bit more what this is saying is what kind of content you should be posting so you can post like articles or white papers or case studies um and you can talk about like infographics you can talk there's something that's performing well for people right now is uh cheat cheats so you can post cheat sheets you can post uh small short videos and then here it's giving you you know like other ideas of what you can be doing um this is like the case studies this is more of like how to network and engage with people and uh more thoughts on personal branding sponsored content all the things that we've been talking about so what we want to do is we want to uh use this prompt that says brainstorm 10 Linkin Carousel ideas from the audience Persona fears wants desires and pain points titles should be clickbait style and you should rank from 1 to 10 which one you think will have the highest virality potential so what this one is saying is basically we're going to create these uh LinkedIn Carousel ideas you don't have to use all 10 but you can use the ones that you think that's going to resonate the most so we're asking Chad gbt to do this for us the reason why I asked for clickbait style is because if I don't say this it's going to be very very long titles but I asked for clickbait style so it gives it to be in like a YouTube hook sort of format it's going to be a little bit more Punchy um there's nothing wrong with writing this way I think people just have a negative connotation when they say it's clickbait it's only clickbait if you don't fulfill the promise that you're saying in the content so if you talk about the number one mistake that's costing cpg Brands millions and the content is not about that then that would actually not be like ethical that would not be that would be clickbait but um but here we're just wanting to get like really really strong hooks so you can choose the one that you like the best uh and here it's you know it's ranking from highest to lowest so um Richie I don't know if there's one in particular that you see that you would like to to create there's this one the mistake that's costing CBG Rand Millions unlocking the secrets to market trends in five easy steps um yeah oh that one with the data solution that sounds exciting how do you avoid product it seems very useful yeah perfect so um so what we're GNA do is we're going to this is a long one we're going to copy this whole entire prompt it's a long prompt and I just want to make sure the only thing that you touch here is you copy this title and this is the only thing that you change everything else you leave it as is this is this is what makes the for anyone that's like also learning more about chat gbt I have found to get the best responses is to think of everything as a framework so if I'm giving Chad gbt an instruction and I'm saying this is the framework Chad gbt is going to know to provide me the carousel in this exact framework um now I'm not leaving it up to chance I'm telling chbt exactly what I want so um the only thing that sometimes you'll notice for example in in slide 10 it says at an aha moment sometimes Chad gbt will actually write Aha and then like the thought so just keep an eye out you're going to have to like do some minor editing but uh but yeah here you have your uh in this guide I'm going to unve the power of data and preventing product mishaps you know Insight number one data driven market research going on and on see here you go aha so this you would delete um and yeah I went ahead and I created like the whole the whole slide there's like 25 pages so while that's doing that I'm going to grab the next one and I'm going to ask it to please provide me the table format with columns um three WR in table format with the columns slide number headline sub headline um let's see here sometimes this gets a little a little funky let's see if it goes through Okay cool so we're just going to let it write uh this in a in a in a table format really quick um we're not doing any editing yet you can start maybe like reading it but there's no editing happening yet this is where you're in the meantime want you're going to want to open up Google um spreadsheets and you can just type in sheets. new and it will open up a new spreadsheet for you on on your url bar um and what we want to do here is we're going to want to go all the way from the top and then just drag all the way to the bottom if your table does get stuck um you can just always put put like continue I like to keep it at the 25 slide mark That's you can even do less you can do 10 slides you don't have to do all 25 but I like to keep it at this rate because after 25 sometimes it gets too long and it just chat gbt starts malfunctioning so I just copied that and now I'm pasting it here now here is where you would start editing um this you don't need and then the ahas you don't need so here is your opportunity to do two things the first thing is to edit out all the things that don't make sense the second thing is to actually uh humanize it humanizing it just means like you know adding the human touch what are things that you can improve like maybe you have more insights on this or maybe you have your own thought process on one of these things so here's the stage where you would do that um after you're done doing that you want to download it as a whoops you want to download it as a CSV and then you're going to head over to canva and when you're in canva right here you can put in LinkedIn carousels and you're going to have the templates right so uh I think they call it LinkedIn documents just change this up a little bit LinkedIn Carousel okay so I type that in I have all these templates to choose from so let's say that we go with uh let's say we go with this one what we're about to do we're going to book create so what you want to do is you kind of want to erase everything other than like one of the middle slides and then here you can put your name you know you can put like you know data Camp um headline sub headline you want to make sure that you put headline and sub headline for these you can change your logo here and then here you can put you know your website your username I'm just gonna put it like this so what we're going to do here is you're going to go to apps you're going to go to book create and you're going to click this one right here and now we're going to upload the CSV so now I have my CSV uploaded I'm going to uh rightclick on Headline and connect data and I'm going to connect it to headline and you're going to know it connected because the brackets showed up and it also a purple check mark appeared then you have your sub headline you're going to do the same thing right click connect data sub headline we can make that a little bit bigger and now you're going to hit continue and you're going to see everything is selected generate 25 designs and just like that you just had your entire Carousel created so now you want to go back to making the title page a little bit nicer so you go back to your designs and then um you can look here for like something that's going to stand out you know let's say like modern or something uh title [Music] card you can look for something that's gonna stand out a little bit more let's type in LinkedIn car so and if you can't find something that you like for example uh you know let's just say I don't know if we can find the one that we already had otherwise you can just open up a a new tab here it is you can open up a new tab um and and keep the title page open but what I want to do is I want to bring that here and now here I'm going to copy my title and then I'm going to delete this because we don't need this anymore so um you have your title card you know you have the the one thing that you are going to have to update here it's a title card it wasn't bull created so you're going to have to like update all your information there but other than that you have all of these things and all you have to do now is just fix the formatting so now you don't have to create a parel from scratch formatting shouldn't take you more than a few minutes you know it's just making sure that everything looks nice you know if you want to increase the font change the font whatever you want to do and then you can add images so there are a couple of ways to do images um you could go through uh here I think it's elements and you can put you know like let's put uh market research and you can have all of these images already here and you can just kind of sort through them the other way to do it is you can also just go back to chat gbt and we're going to for this one you do need the paid version because you need to activate Dolly and there's you can use mid Journey you can use you know Leonard AI there's so many other AI tools but essentially you just want to make sure that you can get you know some images out um here I wrote a prompt that says act as a graphic designer my brand colors are you know let's just put some brand colors in there uh let's see I'll just copy some random ones right now what was that oops here we go um you can if you know your brand archetype you can put that in there if not you can just say uh you know you can say for example like um I I'll add that right here well let's just put like modern Aesthetics that look like um I'm going to add here I'm a data scientists I like technical looking Aesthetics and other shapes that indicate images that indicate I'm a data scientist um and then so that's basically what I just did here I just moved move it to the bottom and then here I'm going to copy my title uh all right cool so I'm giving it some colors to choose from I'm giving uh a title for the Carousel and then I'm giving it a little bit of insight into what you actually do and it'll create the image if you don't like them you can always create more you can fix the prompt you can start using like you know different uh keywords um you could also go into like mid Journey you canva has their own canva has their own um which one is it AI they just they just released their whole AI Suite but I don't know where it is let's see I think it's a text to image I think it was called this this one yeah text to image so you could even do this here you know like uh I'm just going to put like something around them to show you chat uh canva can do this like something like this too create a an image consumer good right so while that's creating we'll have oh yeah it's the copyrights all right well that's working so we have a couple of of these images that we can put here so then I can add add that you know and I can actually bring it up into here um or if you like these ones better you know up to you but let's just upload that file really quick so if we upload this file now we have something that's going to catch your attention a little bit more and of course just make sure right now we're just doing this for an example but just when you're actually doing this make sure that you um the image matches with what you're actually showing so that there's congruency and then always always just double check to fix all the buttons and everything to see where everything fits so here if you actually zoom in it says scared of product flops and it says you know it took that into consideration um I personally I would have make this even a little bit more Punchy but uh like I would put maybe like let's see there's five insights I think five ways to I would change this up a little bit still five ways to to five way five ways to avoid product flops and then yeah and then there you have it if you want you can add uh an a little bit of a text down here like this is actually all the things that I would make sure that are there here I would put something like uh how to use uh data what do we call it here how did we use we call something else in here how do we um discover the data solution okay so how to use data to prevent your product launches from flopping yeah I would just make that a little bit smaller so that's like your little subtext um I would move that around and then yep there there you go you have your Carousel you have your image created and uh and then you just replicate this process again and again and again you go back to your list or you create a new list or you give it like you know new new things to consider and then you go and recreate this over and over and over again and just bull create it and you'll have your your Carousel so just to finalize you go here you double check that everything looks good um right now just just for like time sake I didn't do every single slide but you this is where you would want to come in and make sure that you're fixing every slide SL so it does look good and then if you want to add images but don't make it too super uh complicated and then the last one that you have to edit is the recap the recap you just want to break it up into bullet points because in the prompt I asked it to recap everything that you learn in the carousel into like four bullet points at the end or five bullet points um so that's the only part that you'll have to edit at the end and uh yeah and then always I always end it with asking them to reshare it because that when they reshare your content it's going to get reposted it's going to reach more people and it's going to have an opportunity to get more um Impressions so or like a higher reach so those are like a couple of things to consider but uh but yeah this is how it's done uh I don't know Richie if we should go into Q&A if there is any Q&A sure uh I say that's absolutely fantastic just um the fact you put together this content so quickly and it's actually pretty decent stuff um that that's brilliant uh yeah so for everyone in the audience um please do ask your questions for uh Isabella now uh in the meantime I've actually got a few questions for you so sure one thing you mentioned was the idea of a brand archetype yes um can you just explain what that is and how it might affect the content that you're creating yeah so uh so if you look at like like uh brand archetypes let show you on Google really quick um there are all of these like different brand archetypes for example usually you know I think with um the brands like the usually the brands that you see let me see if I can find one the brands here we go so for example you know you have Nike as the hero uh Audie is the sage so what this does the way that you show up you're messaging um the emotion that you're trying to communicate with people and stuff like that all of that is usually congruent every brand is going to be different in the case of like Disney right it's always like where dreams come true and it's always like this happy go-lucky kind of feeling um with Virgin for example it's like the rebel so this comes into play when you're building 100% like when you're building your own brand um I have some prompts that I can share with you guys around like the brand strategy side of things but um but this is this is really good if you know it like if you are typing in that prompt you can say like my brand archet tape is is the magician then it's going to pull from what that actually means into the uh into the images um or if you have like other examples like if you say like you know my brand is like uh Chanel and we go after customers like that buy things like roxs and uh luxury products and stuff like that then it's also going to affect the Aesthetics that it creates okay sorry go ahead uh yeah so I suppose I would think the C all by education so I guess we fall into the sage category there yeah fantas yeah there's a there's a way to find it uh I have the document here I'm going to share with you guys um is it this one yeah here is the guide um this guide is it'll walk you through pretty much how to actually get your brand uh how to figure out your brand so I'll share this with you and and Richie if you want to share it with the rest um this just to give everyone context I guess we can call this the bonus just to give everyone context this workflow I had when I pres I've presented this a bunch of times and I had someone reach out to me in the middle of the workshop he was um V VP of a Fortune 50 company and he was a VP of demand I think it was and he literally stopped the whole training and he was like this is insane because with these prompts we were able to solve something that with him and his company he had been paying other agencies upwards of 10K just to find these Solutions and with the other agencies that was taking them like you know weeks and months to actually create all of this but with Chad gbt we were able to help him create this whole thing in like you know 30 minutes so this is a a really powerful one I'll share it here in the chat um and I just sent it over in the chat so yeah this is a really powerful one if you go through this this is a little bit longer but it's similar content um or similar context just go through change the things in red and it'll help you uh figure out what your brand archetype is what your brand messaging your brand voice your visual identity your logo it'll help you figure out all of that uh that's brilliant and I think ree can share that link in the chat shortly yeah it does sound like um this is going to save a lot of time going backwards forth uh communication between like data teams and marketing teams and then between with the design team as well like that inter team communication always seems to be uh a slow part um okay so I have another question for you so these prompts sort of focused on creating content for LinkedIn there are quite a few different um social channels so how might you want to change your prompts to create different content for different social yeah great question so in here um notice how it's in red insert your social media platform of choice so here you can put like Tik Tok right or you can put like YouTube or whatever it is and then here you would just make sure that you update this I'm gon to put this in red it should be in red um because it should be your platform and the format of content that you need you can create like YouTube videos you know you can create um you can create Tik Tok shorts like the short scripts you can create Instagram reels like there's so many different types of content that you can create um blog post articles email campaigns all of that so here just update the format and the platform that you want to use all right uh that's fantastic uh and we' got a question from the audience so uh suman's asking uh what happens if we don't have access to GPD 3.5 so you the paid version that's a great question so you can literally do all of this in 3.5 the only thing you won't be able to do is the dolly but I think if you use Dolly directly from Dolly I think you have like three free users daily I think okay so it sounds like most this is possible maybe the quality of the the content isn't quite as high with 3.5 compared to four but it's probably good enough especially if you're uh uh editing itself U all right so we've got another question from the audience this one comes from Stacy uh so St says thank you and um were you able to create images as well using CH4 um and yeah basically more on what's the difference between uh CHD 3.5 and four yeah so so this is using chbt for these images um when you're using like three between three and four the main difference is that like Chad gbt 3 you can use it for like it even tells you here you can use it for like your main your your daily things right but when you're using four four is like the advanced reasoning and I would use four for example like you can use four to act as your own advisor you can use so you know normally you would have to like invest into like a business advisor to tell you how to like you know start a business or whatever and it might cost you 5K 10K whatever they're charging um you can actually prompt chat gbt to help you guide you through a lot of those processes um so whenever you're using something that requires a little bit more expertise or you just want higher quality content Chad bt4 is going to be the best option in terms of like using it for Content creation um 3.5 will do like a decent job but I I honestly I prefer for just cuz it's a little bit it's like you can notice it's like a little bit better in the content creation side of things versus 3.5 however you're still G to have to edit it and humanize it so it really doesn't make that big of a difference um I think just just keep that in mind if you're using like data analysis you're using it to like help you create code or help you uh analyze data and stuff like that then then four is going to be the best option um I've got excuse me I've got got another question for you sh um how do you manage all these templates um is there a fancy way of doing this Beyond just storing them in in Google Docs or anything like that yeah so this is a good question a lot of people are still trying to find a good answer for this um a lot of the people that I know also that that spend a lot of time with AI we all have like different processes the way that I found to work for me is to just kind of store them in like these Google Docs um because I not only is it helpful for me but I can share it with anyone else I can also share it with like any vas or anyone that I bring on to the team to you know it's anop um and it's easy to put together it doesn't like take a lot of of of tech right you don't have to go in press a lot of buttons so I like Google doc it's easy to share uh there are some other tools I think it's there's one called prompt box or something um but I I personally just find that the prompt is more useful in the saving a prompt as a workflow than saving individual prompts because then it gets a little uh unorganized so that's just my personal view but this is a huge issue that pretty much everyone that's doing AI right now faces like trying to figure out what is the best way for this for saving that all right fantastic um I've got one more question for you then we go back to audience questions yeah um I'm curious if you're trying to create these um templates for yourself like what's your process by coming up with these templates and seeing do they work or not like how do you evaluate the quality of the The Prompt template in general this is a good a good question so the way that I have done it is I have figured out for like first I started with my own needs right like what was I how can I figure this out for myself um when I was starting to go into like a fully transition into AI my main thought was like how do you build a full business business with only Chad gbt and that's how I approached every scenario and I was just like okay well what if I want to build a brand and I don't want to work with anyone other than Chad gbt and then I just started going through part of it is like having that like uh initial knowledge because I just started going through like thinking of how I would arrive to these conclusions and then just sharing kind of like talking back and forth with chat gbt until I was able to then kind of like distill it into something that was usable and anybody can now use it like making a little bit generalized so anyone can use it but it was really just a lot of spending time with Chad gbt talking to it not even having to write the perfect prompt it was just like you know rough draft writing just getting thoughts out and then seeing how it responded back but whatever you're really skilled at and you're really good at if you couple that with AI it's going to be a better experience I have a lot of marketing background so I can get way way better marketing prompts than someone that doesn't know marketing so that's that's where the secret comes in if you you know you know data science a lot better so if you're creating prompts around data science and you know and data and all this you're gonna create way better prompts than I could ever create just because you have that initial knowledge that doesn't useful the idea that you've got to provide a bit of sort of domain knowledge in there to give um the AI some context in order to uh create good context yeah brilliant okay uh all right we're going to go back to audience questions so this one comes from uh woke wheel uh saying uh which gptv plugins do you uh recommend so there's one that's called uh microphone chbt I don't know if I have it on this computer let me let me just check uh yeah I don't have it on this computer but it's uh microphone this one right here this one is really cool because it allows you to just instead of having to sit here and type all day um you can it it adds a little microphone thing to your chat gbt so you can literally just sit here oh here it is uh and you can just talk to it and it'll write the prompt so that one is really good um I have tried some plugins let me see which ones I have so I tried canva canva canva is more of a guide uh I think at the beginning of this call rual we were talking about uh a little tutorial on canva Chad gbt and canva integrated and that's what it does it doesn't create your your canva on chbt but it will guide you um as a customer service for canva um cap cut is pretty interesting too I think it just depends on like the use case the vid IQ cap cut uh all of those are are really cool for um