Ads experts react to AI Brief

Instead of wrestling with rigid settings, you can now simply describe your business, what you want your messages to say, and who you want to reach – all in your own words 😌 Powered by Gemini, AI Brief allows all that critical context to steer your campaigns in the form of messaging, matching, and audience guidelines. To share how this changes the way you partner with Google AI, we asked three ads experts their POV: Andrew Lolk (Founder, savvyrevenue), Ameet Khabra (Founder, Hop Skip Media), and Gil Gildner (Cofounder, Discosloth). Here’s why they’re looking forward to testing AI Brief: 𝗙𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: It reduces manual execution of assets, allowing you to tighten the creative direction you’re setting for your ads. 𝗜𝘁𝗲𝗿𝗮𝘁𝗲 𝗮𝗻𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗔𝗜’𝘀 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴: AI Brief allows you to preview how it’s turning your guidelines into sample assets and matching that scale along with your ads. 𝗧𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝘁 𝗽𝗿𝗼-𝘁𝗶𝗽? Start with a brief that matches your business priorities, and give it as much context as you possibly can. 🎥 Watch the video to see their full reactions and learn how to get started. #GML2026