Ad Rotation Settings in Google Ads Explained

Which of your ads will Google show? That's exactly what "Ad Rotation" controls. In this quick but crucial video, we explain this key campaign setting so you can get the best performance from your ads. Welcome to the next lesson in our free Google Ads course! After setting your location and language, you'll see the "Ad Rotation" setting. You have two choices: "Optimize: Prefer best performing ads" or "Do not optimize: Rotate ads indefinitely." This choice determines how Google A/B tests your ads. We'll explain what each option does, why Google's machine learning makes "Optimize" the best choi…