Writing Pitches That Work

📰 Dev.to · Steve McDougall

Learn to write effective Shape Up pitches that bring clarity to engineering teams and stakeholders

intermediate Published 2 Apr 2026
Action Steps
  1. Define the problem clearly using specific examples and metrics
  2. Determine the appetite for the project by estimating the required resources and time
  3. Shape the solution by outlining the key features and functionalities
  4. Identify potential rabbit holes and no-gos to avoid scope creep and unnecessary work
  5. Apply the Shape Up pitch framework to your current project to test its effectiveness
Who Needs to Know This

Product managers, engineers, and team leads can benefit from this article to improve their pitch-writing skills and ensure everyone is on the same page

Key Insight

💡 A well-structured pitch can make all the difference in getting buy-in from stakeholders and ensuring successful project outcomes

Share This
📈 Write pitches that work! Learn how to bring clarity to your engineering teams with Shape Up pitches

Full Article

How to write Shape Up pitches that give engineering teams real clarity - problem definition, appetite, solution shaping, rabbit holes, and no-gos explained.
Read full article → ← Back to Reads

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