Why I Stopped Adding Features and Started Removing Friction

📰 Dev.to · Drew Marshall

Learn why removing friction is more important than adding features for a better user experience and business success

intermediate Published 25 Jun 2026
Action Steps
  1. Identify areas of friction in your application using user feedback and analytics
  2. Prioritize features to remove or simplify based on user pain points
  3. Apply a minimalist design approach to simplify user interfaces
  4. Test and iterate on changes to ensure a smoother user experience
  5. Monitor key metrics to measure the impact of friction removal on business goals
Who Needs to Know This

Product managers, software engineers, and designers can benefit from this approach to improve user engagement and retention

Key Insight

💡 Removing friction is often more valuable than adding new features to drive user engagement and business growth

Share This
💡 Remove friction, not add features! A better user experience = business success

Key Takeaways

Learn why removing friction is more important than adding features for a better user experience and business success

Full Article

Early in a project, adding features feels like progress. A new capability appears. A new screen...
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