Why do so many products target the wrong sub-process

📰 Reddit r/ProductManagement

Learn how to identify the right sub-process to target when developing a product, and why many products fail to do so, to improve your product management skills

intermediate Published 24 May 2026
Action Steps
  1. Break down the user journey into individual sub-processes to understand where the pain points lie
  2. Identify the core problem you're trying to solve and determine which sub-process is most critical to address
  3. Analyze existing products and identify where they may be targeting the wrong sub-process
  4. Apply user research and testing to validate your understanding of the user journey and sub-processes
  5. Configure your product development process to focus on the most critical sub-processes
Who Needs to Know This

Product managers and entrepreneurs can benefit from understanding how to break down user journeys and identify the correct sub-process to target, to create successful products

Key Insight

💡 Many products fail because they target the wrong sub-process, understanding the user journey is key to success

Share This
🚀 Don't target the wrong sub-process! Break down user journeys to identify pain points and create successful products #productmanagement #ux

Key Takeaways

Learn how to identify the right sub-process to target when developing a product, and why many products fail to do so, to improve your product management skills

Full Article

I got sucked down a rabbit hole watching videos on "futuristic" kitchen gadgets (eg AI powered, robotic, etc), and it got me thinking about a product trap. At first glance, the core problem makes total sense: making cooking easier. Who doesn't want fast, affordable home-cooked meals? (I mean, I do, since I went down this rabbit hole) But to me, these new robo-chef companies are targeting the completely wrong sub-process. If you break down the user journey
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