Why AI Search Skips Your Content (And How to Diagnose Where It’s Failing) via @sejournal, @jeffrey_coyle

This post was sponsored by Siteimprove. The opinions expressed in this article are the sponsor’s own. Why does my content get crawled but never cited in ChatGPT or Perplexity? How do I tell if my AI visibility problem is technical or content-quality related? What actually decides whether AI picks my page over a competitor’s? The gap between appearing in an AI answer and being retrieved by an AI system is where the actual AI search strategy lives. This article breaks down that AI search strategy