Value creation, bullshit jobs and the future of work

📰 Seth Godin's Blog

Learn how value creation and job invention intersect to shape the future of work

intermediate Published 21 May 2026
Action Steps
  1. Analyze your organization's value creation process to identify areas where new jobs can be invented
  2. Evaluate the wages paid to employees in relation to the value they create
  3. Consider the long-term implications of inventing new jobs on the future of work
  4. Research examples of successful job invention in various industries
  5. Develop a strategy to create new jobs that align with your organization's goals and values
Who Needs to Know This

Managers, entrepreneurs, and policymakers can benefit from understanding the relationship between value creation and job invention to make informed decisions about resource allocation and workforce development

Key Insight

💡 Value creation is the driving force behind job invention, and understanding this relationship is crucial for shaping the future of work

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💡 Job invention happens when value created > wages paid. What does this mean for the future of work?
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