Trying to understand how products get defined
📰 Reddit r/ProductManagement
Learn how product management organizations define products and understand the differences in product ownership structures
Action Steps
- Research different product ownership structures, such as customer-facing products, platforms, or workflow stages
- Analyze how companies organize their product management teams, including examples like Initial customer engagement and eligibility assessment
- Identify key factors that influence product definition, such as sales channels, customer interactions, and business goals
- Compare and contrast product definition approaches in various industries and companies
- Apply learnings to inform product strategy and organization design in your own company
Who Needs to Know This
Product managers and cross-functional teams can benefit from understanding how products are defined and owned in different organizations, especially when working with intermediaries or complex customer workflows
Key Insight
💡 Product definition and ownership can vary significantly across organizations, and understanding these differences is crucial for effective product management
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🤔 How do companies define products? Research & analyze different ownership structures to inform your product strategy 💡
Key Takeaways
Learn how product management organizations define products and understand the differences in product ownership structures
Full Article
I'm a Product Manager at a Fortune 500 company where products are sold through intermediaries/advisors rather than directly to end customers. One thing I'm trying to understand is how other PM organizations define "products." In my company, PM ownership is organized around stages of the customer/business workflow rather than around customer-facing products or platforms. Examples include: Initial customer engagement and eligibility assessment <
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