Track QR Code Scans in GA4 Without Losing Attribution

📰 Dev.to · Nacho González

Learn to track QR code scans in Google Analytics 4 without losing attribution, crucial for measuring print campaign effectiveness

intermediate Published 6 May 2026

Action Steps

Create a new event in Google Analytics 4 to track QR code scans
Use UTM parameters to tag QR code links and preserve attribution
Configure a data stream in GA4 to capture event data from QR code scans
Set up an attribution model in GA4 to accurately assign conversions to QR code scans
Test and verify QR code scan tracking using the GA4 debug mode

Who Needs to Know This

Marketing teams and analysts benefit from this technique to accurately measure the impact of print campaigns and make data-driven decisions

Key Insight

💡 Using UTM parameters and GA4 events, you can accurately track QR code scans and preserve attribution, even from print campaigns