The second circle
📰 Seth Godin's Blog
The success of a brand or idea relies on what supporters tell their friends, making word-of-mouth a crucial factor
Action Steps
- Identify your core supporters and understand what motivates them
- Develop a strategy to encourage supporters to share your brand or idea with others
- Create engaging content that resonates with your target audience and inspires them to share it
- Build a community around your brand or idea to foster loyalty and advocacy
- Monitor and measure the impact of word-of-mouth on your brand or idea's success
Who Needs to Know This
Marketing teams and entrepreneurs can benefit from understanding the importance of word-of-mouth and supporter engagement, as it can make or break the success of a brand or idea
Key Insight
💡 The success of a brand or idea relies on what supporters tell their friends, not on the brand's own marketing efforts
Share This
Word-of-mouth is the unseen force behind every successful brand or idea #marketing #branding
Key Takeaways
The success of a brand or idea relies on what supporters tell their friends, making word-of-mouth a crucial factor
Full Article
What do your supporters tell their friends? That’s the unseen force behind every successful brand, movement or idea. Most people don’t care about you. They’re not listening to you, not wondering what you’re up to, and certainly not taking the time to seek you out. All you have is a small circle, your supporters. And […]
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