The Perception Stack: A PR Practitioner's Framework for AI Visibility That Actually Moves Revenue

After 23 years in PR, I built the Perception Stack to do what press releases never could: put brands inside AI overviews, ChatGPT answers, and Gemini citations within hours of publishing. The framework names a new PR category I call Dynamic News Exchange, and it has already moved real revenue for clients. If you work in PR, comms, or marketing, this is the stack to study.