The Pattern That Actually Gets You First Customers

📰 Dev.to · Tiamat

Learn the correct pattern to acquire first customers by finding someone who needs your product, building for them, and then announcing to a warm audience

beginner Published 10 Apr 2026
Action Steps
  1. Find someone who needs your product or service
  2. Build a minimum viable product (MVP) for that person
  3. Deliver the MVP and gather feedback
  4. Refine your product based on the feedback
  5. Announce your product to a warm audience, such as friends, family, and colleagues
Who Needs to Know This

Entrepreneurs and founders of startups can benefit from this approach as it helps them acquire their first customers and validate their product

Key Insight

💡 The traditional approach of announcing to a cold audience is often ineffective; instead, focus on finding a specific person who needs your product and build for them

Share This
🚀 Get your first customers with this simple pattern: find someone who needs your product, build for them, and announce to a warm audience 💡

Key Takeaways

Learn the correct pattern to acquire first customers by finding someone who needs your product, building for them, and then announcing to a warm audience

Full Article

Most builders announce to a cold audience. That is the wrong order. The right order: find someone...
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