The Brief Is Never the Brief

1. 1Read between the lines of a creative brief to identify unwritten assumptions and expectations
2. 2Ask clarifying questions to uncover unstated goals and objectives
3. 3Consider the project's context and stakeholders to inform your understanding of the brief
4. 4Develop a shared understanding of the brief with your team and stakeholders
5. 5Iterate and refine your understanding of the brief as the project progresses

UX designers, product managers, and project stakeholders can benefit from understanding the importance of unwritten briefs to ensure everyone is on the same page and working towards the same goals

💡 The unwritten parts of a creative brief can make or break a project's success

📝 The brief is never just the brief! Understanding the unwritten parts is key to successful project outcomes #uxdesign #productmanagement