Style Guide Project

📰 Medium · UX Design

Learn how to create a style guide for a fictional business by establishing rules and an identity through color palettes and visual design guides

intermediate Published 27 Apr 2026
Action Steps
  1. Define the mission and goals of the brand to inform design decisions
  2. Research color psychology to determine the emotional impact of different colors
  3. Create multiple versions of a color palette to present to the team
  4. Consider accessibility and potential misuses of the selected colors
  5. Develop a visual design guide with detailed specifications for implementation
Who Needs to Know This

UX designers and product managers can benefit from this article as it provides a real-world example of creating a style guide for a business, highlighting the importance of color psychology and accessibility in design decisions

Key Insight

💡 A well-designed style guide can help establish a strong brand identity and ensure consistency across all touchpoints

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Create a style guide that establishes rules & identity for your business! Consider color psychology, accessibility & mission #uxdesign #styleguide

Key Takeaways

Learn how to create a style guide for a fictional business by establishing rules and an identity through color palettes and visual design guides

Full Article

Title: Style Guide Project

URL Source: https://medium.com/@karina568494/style-guide-project-348829eb9443?source=rss------ux_design-5

Published Time: 2026-04-27T00:47:00Z

Markdown Content:
# Style Guide Project. A guide that helped establish rules and… | by Karina Mendoza | Apr, 2026 | Medium

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# _Style Guide Project_

## _A guide that helped establish rules and an identity for a fictional business._

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[Karina Mendoza](https://medium.com/@karina568494?source=post_page---byline--348829eb9443---------------------------------------)

3 min read

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2 hours ago

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## Project Date

Spring 2026

## Role

Color Coordinator

## Project Overview

My team had a fictional brand to create a visual identity for. We had to decide what fonts, colors, and logos were appropriate for a modern record store and then create a visual design guide with enough detail that it can be implemented.

### The Problem

I had to pick colors for this fictional store that were attractive and accessible. In addition, I had to consider color psychology and what the overall mission of the brand was. I also had to consider possible uses and misuses for the colors selected.

### The Solution

I created a color palette that relied on blues and reds with a cream color for contrast. I created two versions of a potential color palette to present to my team.

![Image 3](https://miro.medium.com/v2/resize:fit:531/1*Uy8DV2CKPp8ONrujnK95Lg.png)

First Color Palette Proposed

![Image 4](https://miro.medium.com/v2/resize:fit:527/1*irBBV8KvnQkRYhgnaa5iEA.png)

Second Color Palette Proposed

A
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