Strategic Response of News Publishers to Generative AI

arXiv:2512.24968v4 Announce Type: replace-cross Abstract: Generative AI can adversely impact news publishers by lowering consumer demand. It can also reduce demand for newsroom employees, and increase the creation of news "slop." However, it can also form a source of traffic referrals and an information-discovery channel that increases demand. We use high-frequency granular data to analyze the strategic response of news publishers to the introduction of Generative AI. Many publishers strategical