Rooftop Solar Could Power 40% of Europe—So What’s Holding It Back?

This article explores the paradox of renewable energy: despite solar power being significantly cheaper than fossil fuels, adoption remains constrained by logistical and infrastructural challenges. Using Europe as a case study, it highlights the untapped potential of rooftop solar and the role of policy, grid limitations, and permitting delays in slowing progress. The key takeaway is that cost is no longer the barrier—execution is.