Putting AI to work at Upwork
📰 OpenAI News
Upwork adopts OpenAI to enhance customer experience, streamline operations, and boost productivity
Action Steps
- Evaluate AI systems for business transformation
- Develop AI-powered features like Job Post Generator and Upwork Chat Pro
- Integrate AI into product development process
- Analyze customer feedback and iterate on AI-powered features
Who Needs to Know This
Product managers, software engineers, and data scientists at Upwork benefit from AI adoption, improving customer experience and operational efficiency
Key Insight
💡 AI can transform every facet of a business, from operations to product development
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🚀 Upwork becomes an 'OpenAI shop' to revolutionize customer experience and productivity!
Key Takeaways
Upwork adopts OpenAI to enhance customer experience, streamline operations, and boost productivity
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# Putting AI to work at Upwork | OpenAI
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# Upwork puts AI to work, uniting team members, operations and product development
Upwork becomes an ‘OpenAI shop,’ using OpenAI for team member productivity, internal operations, and across its product portfolio.
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Upwork is the world's largest work marketplace, connecting businesses and freelance professionals worldwide. The platform enables companies of all sizes, from startups to Fortune 500 enterprises, to hire highly skilled freelance professionals to scale their workforces and solve business problems, big and small.
Upwork saw the potential for AI to transform every facet of its business. After evaluating many leading AI systems, OpenAI stood out for its ideal combination of models and applications that Upwork could immediately use to improve its product portfolio, reduce operational overhead, and surge productivity.
“We saw ourselves becoming an ‘OpenAI shop.’ We knew we had to move quickly with our AI adoption, and OpenAI offered solutions for everything we needed. Now we’re able to leverage AI to empower our workforce, and infuse it into our product development process — helping us build new experiences that delight clients and talent on our global marketplace,” shared Adel Farahmand, VP of Partnerships and Marketplace Success at Upwork.
## Upwork improves the customer experience with new features built on the latest OpenAI models
Upwork's internal AI incubator, Upwork Labs, began harnessing AI to tackle key customer challenges, starting with the difficulty of creating effective job posts for complex projects. This initiative led to the launch of Job Post Generator, Upwork's first OpenAI-based product. Leveraging GPT‑3.5, it streamlines job post creation, reducing the time by 80%. Clients using Job Post Generator also spend 9% more on Upwork than those who don't.
Building on this success, Upwork introduced additional unique customer experiences leveraging OpenAI, augmented by Upwork’s extensive marketplace data set:
* **Upwork Chat Pro:**A general-purpose work app powered by GPT‑4o that is embedded in the Upwork experience, offering tailored interactions that help freelancers tackle challenging and repetitive tasks faster, boost productivity, increase their earning potential, and improve work quality.
* **Proposal Tips:**A feature utilizing OpenAI’s models to help freelancers craft one-of-a-kind, professional responses to job posts, increasing their chances of winning projects.
* **Best Match insights:**A beta feature using GPT‑3.5 that helps clients identify the right freelancers for their jobs by highlighting relevant skill sets and client reviews.
Recently, Upwork aggregated these features and more to launch [Uma(opens in a new window)](https://www.upwork.com
[Skip to main content](https://openai.com/index/upwork#main)
[](https://openai.com/)
* [Research](https://openai.com/research/index/)
* Products
* [Business](https://openai.com/business/)
* [Developers](https://openai.com/api/)
* [Company](https://openai.com/about/)
* [Foundation(opens in a new window)](https://openaifoundation.org/)
Log in[Try ChatGPT(opens in a new window)](https://chatgpt.com/)
* Research
* Products
* Business
* Developers
* Company
* [Foundation(opens in a new window)](https://openaifoundation.org/)
[Try ChatGPT(opens in a new window)](https://chatgpt.com/)Login
OpenAI
# Upwork puts AI to work, uniting team members, operations and product development
Upwork becomes an ‘OpenAI shop,’ using OpenAI for team member productivity, internal operations, and across its product portfolio.
Loading…
Share
Upwork is the world's largest work marketplace, connecting businesses and freelance professionals worldwide. The platform enables companies of all sizes, from startups to Fortune 500 enterprises, to hire highly skilled freelance professionals to scale their workforces and solve business problems, big and small.
Upwork saw the potential for AI to transform every facet of its business. After evaluating many leading AI systems, OpenAI stood out for its ideal combination of models and applications that Upwork could immediately use to improve its product portfolio, reduce operational overhead, and surge productivity.
“We saw ourselves becoming an ‘OpenAI shop.’ We knew we had to move quickly with our AI adoption, and OpenAI offered solutions for everything we needed. Now we’re able to leverage AI to empower our workforce, and infuse it into our product development process — helping us build new experiences that delight clients and talent on our global marketplace,” shared Adel Farahmand, VP of Partnerships and Marketplace Success at Upwork.
## Upwork improves the customer experience with new features built on the latest OpenAI models
Upwork's internal AI incubator, Upwork Labs, began harnessing AI to tackle key customer challenges, starting with the difficulty of creating effective job posts for complex projects. This initiative led to the launch of Job Post Generator, Upwork's first OpenAI-based product. Leveraging GPT‑3.5, it streamlines job post creation, reducing the time by 80%. Clients using Job Post Generator also spend 9% more on Upwork than those who don't.
Building on this success, Upwork introduced additional unique customer experiences leveraging OpenAI, augmented by Upwork’s extensive marketplace data set:
* **Upwork Chat Pro:**A general-purpose work app powered by GPT‑4o that is embedded in the Upwork experience, offering tailored interactions that help freelancers tackle challenging and repetitive tasks faster, boost productivity, increase their earning potential, and improve work quality.
* **Proposal Tips:**A feature utilizing OpenAI’s models to help freelancers craft one-of-a-kind, professional responses to job posts, increasing their chances of winning projects.
* **Best Match insights:**A beta feature using GPT‑3.5 that helps clients identify the right freelancers for their jobs by highlighting relevant skill sets and client reviews.
Recently, Upwork aggregated these features and more to launch [Uma(opens in a new window)](https://www.upwork.com
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