Por que startups morrem quando confundem serviço com produto

📰 Medium · Startup

Startups B2B often confuse service with product, leading to growth limitations and potential death, learn how to identify and avoid this trap

intermediate Published 15 Apr 2026

Action Steps

Identify your startup's core offering: Determine whether you are selling a product or a service
Assess your pricing model: Evaluate if your pricing is based on project scope, hourly rates, or a recurring subscription
Analyze your customer acquisition costs: Compare the costs of acquiring new customers versus retaining existing ones
Distinguish between scalable and non-scalable components: Separate the parts of your business that can be scaled from those that rely heavily on manual labor or customization
Develop a growth strategy: Based on your analysis, create a plan to transition from a service-based model to a more scalable product-based model or vice versa

Who Needs to Know This

Founders, product managers, and entrepreneurs in B2B startups can benefit from understanding this common pitfall to make informed decisions about their business model and growth strategy

Key Insight

💡 Distinguishing between service and product is crucial for B2B startups to achieve scalable growth