Photoshopping the package

📰 Seth Godin's Blog

Learn how misleading packaging can impact customer trust and loyalty, and why authenticity matters in marketing

intermediate Published 29 Apr 2026

Action Steps

Analyze your packaging design to ensure it accurately represents the product
Test your packaging with real customers to gather feedback
Compare your packaging to competitors' to identify areas for improvement
Run A/B tests to measure the impact of authentic vs. misleading packaging on sales
Apply the principles of transparency and honesty in your marketing strategy

Who Needs to Know This

Marketers, product managers, and entrepreneurs can benefit from understanding the consequences of misleading packaging on customer trust and loyalty

Key Insight

💡 Misleading packaging can lead to disappointed customers and damaged trust

Key Takeaways

Learn how misleading packaging can impact customer trust and loyalty, and why authenticity matters in marketing

Full Article

I bought a snack food the other day, and was disappointed to discover that the thing inside the container had little in common with the picture on the front. It was pallid, lifeless and drab. The marketer who decided to improve the picture was making a choice, one with consequences. When you choose to disappoint […]

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