OpenAI expands Ads Manager Beta with new budgeting and geo targeting controls

📰 Search Engine Land

OpenAI's Ads Manager Beta now offers improved budgeting and geo-targeting controls for ChatGPT advertisers, enhancing campaign management and ad engagement

intermediate Published 22 May 2026

Action Steps

Configure ad campaigns using OpenAI's Ads Manager Beta
Set up geo-targeting to reach specific locations
Adjust budgeting controls to manage campaign pacing
Test ad engagement with new targeting options
Compare campaign performance with previous results

Who Needs to Know This

Digital marketers and advertisers can benefit from these updates to optimize their campaigns and target specific audiences more effectively

Key Insight

💡 Improved budgeting and geo-targeting controls can help advertisers optimize their campaigns and increase ad engagement