One thing at a time

📰 Seth Godin's Blog

Multi-tasking is mostly an illusion. What we’re actually doing is slicing our focus, jumping from one thing to another and then back again. All that jumping decreases our productivity and worse, erodes our peace of mind. You’re only doing one thing at a time anyway. Might as well embrace that instead of spending so much […]

Published 30 Apr 2026

Full Article

Multi-tasking is mostly an illusion. What we’re actually doing is slicing our focus, jumping from one thing to another and then back again. All that jumping decreases our productivity and worse, erodes our peace of mind. You’re only doing one thing at a time anyway. Might as well embrace that instead of spending so much […]
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