On the Name of Apple’s Foldable iPhone

📰 Daring Fireball

Tim Hardwick, last week at MacRumors: Apple’s first foldable iPhone may not carry the speculative media-derived “Fold” branding after all, according to Chinese leaker Digital Chat Station . In a new post on Weibo, the oft-accurate leaker claimed that Apple’s book-style foldable could launch as the “iPhone Ultra.” Meanwhile, domestic Chinese manufacturers are allegedly deciding whether to follow Apple’s lead by tentatively branding their own upcoming foldables as “Ultra” models, but likely with a

Published 14 Apr 2026
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