New To Web Dev... Send Help

I need help... I am a young buisness owner who is running an E commerce site. Site building is easy enough to learn, but the ever elusive SEO and Google tracking is biting me... I setup page mapping and Google crawls the site every now and again, when I search for the site by name it shows up. Some category pages show up, but never products. Never organically when I search for the general term like "x products in x country" or something like that. Never t