New Google Spam Policy Targets Back Button Hijacking via @sejournal, @MattGSouthern

📰 Search Engine Journal

Google's new spam policy targets back button hijacking, and you'll learn how to avoid this issue and improve your website's SEO

intermediate Published 13 Apr 2026

Action Steps

Review your website's code to ensure it doesn't use back button hijacking techniques
Test your website's back button functionality to identify potential issues
Implement Google's recommended best practices for back button handling
Monitor your website's analytics to detect any potential spam issues
Adjust your SEO strategy to prioritize user experience and avoid spammy tactics

Who Needs to Know This

This information is relevant to SEO specialists, web developers, and digital marketers who want to ensure their websites comply with Google's spam policies and provide a good user experience

Key Insight

💡 Back button hijacking can lead to a poor user experience and negatively impact your website's SEO, so it's essential to avoid this issue and follow Google's guidelines