Launch HN: Mutiny (YC S18) – Website Personalization for B2B Companies

Hello everyone! We're Jaleh & Nikhil, the founders of Mutiny ( https://www.mutinyhq.com/ ). We help companies personalize their website for each visitor to close more sales. We are built for B2B companies that are actively growing their website traffic. For the majority of these companies, 97-99% of their visitors don’t convert to a trial or sales conversation. Typically the reason is that when potential customers come to their site they don’t understand why the product is great for them. This happens because customers from different industries and company sizes are looking for different things when they land on a website and are motivated by different social proof. Mutiny enables B2B companies to dynamically customize the website’s message, images, and call-to-action to match the visitor. For example, one of our customers Amplitude, a product analytics company, changes its website’s customer logos on their pricing page and signup form to match the visitor’s ind