Launch HN: Kraftful (YC S19) – UX Analytics for IoT Products

Hey HN, I’m Yana from Kraftful ( https://kraftful.com ). We’re an analytics product that helps IoT companies make their apps and displays more usable. As you’ve probably noticed, everything is becoming internet connected: home appliances, furniture, exercise equipment, toys. But it’s often done in a clumsy, unusable, or unnecessary way—IoT toasters, anybody? Hardware companies haven’t yet figured out where connectivity makes sense and where it doesn’t. At the same time, some great use cases are beginning to emerge: elder care, micro mobility, preventative care, energy saving, and more. I ran into this problem as head of product at IFTTT, working with the makers of hundreds of connected devices. Unfortunately, the apps and displays that control these products tend to have terrible usability, especially for less technical people. Hardware companies don't understand how to use data to track how their products are used or where they have usability problems, let alone how to