Launch HN: June (YC W21) – Product Analytics for B2B SaaS Companies

Two and a half years ago my co-founder and I left our jobs on the product team at Intercom to try and build a startup. We went through YC and launched an analytics tool on top of Segment that allowed you to generate some pre-made reports for common product metrics ( https://news.ycombinator.com/item?id=26155327 ). We raised a seed round, then spent a year building templates of reports for startups. After a year of building our product we tried to monetise and failed. Our free users weren’t willing to pay us money for individual reports. Among the users we had, there were a handful of later stage B2B companies with few customers but a lot of revenue (one had 50 customers and $1m in annual revenue). These companies looked at their analytics in a different way. They cared a lot more about specific individual users than consumer apps do, and they spent a lot of time using our product. After learning this we spent some time trying to understand the differences between product