Launch HN: Hightouch (YC S19) – Sync data from data warehouses to SaaS tools

Hey HN! Kashish, Tejas, and Josh here. We’re building Hightouch ( https://www.hightouch.io/ ), a reverse ETL platform— that is, software that gets your data back out of your data warehouse and into the SaaS tools that people at your company are familiar with (like Salesforce). We enable you to Bring Your Own (BYO) database so that all your SaaS tools run off of the same dataset. You specify what data you want and where, and we take care of the rest. We were exposed to the data integration space as early engineers at Segment. Segment and other CDPs (Customer Data Platforms) were built on an older model that hits a wall once you reach a certain level of complexity. You don’t have access to your own data, there isn’t a great way to express business logic, and you don’t have flexibility to transform data to your needs. Cloud-based data warehouses like Snowflake and tools like dbt solved part of this problem. Where Segment/CDPs require you to store data in their format,