Launch HN: Avo (YC W19) – Minimize Human Errors When Implementing Analytics

Hi HN! We’re Árni, Sölvi, Thora, and Stef – from Iceland. We make Avo ( https://www.avo.app ), a tool built to minimize human errors and overhead when implementing analytics. We’re going for “simple made easy” for maintaining tracking for cross platform consumer products, where a 1% change in conversion funnels makes a difference. It’s a code-generated, type-safe tracking library to accurately implement analytics events that are defined and maintained in a single-source-of-truth web app. We’re solving a personal pain point of broken analytics and how much effort it was to have an overview of what was being tracked across product teams and platforms. We all worked together on a game called QuizUp (100M+ users) where we used metrics to make decisions. The problem was we repeatedly “broke” conversion funnels and retention charts we relied on when we shipped product updates, by mistakenly removing or changing analytics implementation. It was driving everyone involved mad – so we