Launch HN: Aura Vision (YC W19) – Google Analytics for Physical Stores

📰 Hacker News · jblok

We're Daniel, Jaime, and Jonathon - the founders of Aura Vision. ( https://auravision.ai ) Aura Vision is like Google Analytics for physical retail stores. Our mission is to ensure that physical retailers can innovate and improve their stores with data, in the same way their eCommerce counterparts do, while protecting customer privacy. Retail teams often know very little about what shoppers do in-store leading up to a purchase. To try to increase sales, they change layouts, products, and media in their shops based on anecdotal knowledge, and experience. That’s because it’s hard to get good quality data about what consumers actually do in their stores at the moment. Many retailers periodically place people in doorways with clipboards recording shopper demographics and behaviours, which of course is costly and not very scalable. We use existing security cameras in stores to detect the demographics (age, gender, staff/customer) and behaviour of all visitors using our p

Published 11 Feb 2019
Read full article → ← Back to Reads