KARMA: Knowledge-Action Regularized Multimodal Alignment for Personalized Search at Taobao

📰 ArXiv cs.AI

KARMA aligns multimodal knowledge and actions for personalized search at Taobao

advanced Published 25 Mar 2026
Action Steps
  1. Identify the knowledge-action gap in LLMs for personalized tasks
  2. Develop a multimodal alignment approach to bridge the gap
  3. Fine-tune LLMs with knowledge-action regularization for improved performance
  4. Deploy the KARMA model in a real-world personalized search system
Who Needs to Know This

AI engineers and researchers on a team can benefit from KARMA as it improves personalized search results, and product managers can utilize it to enhance user experience

Key Insight

💡 KARMA addresses the suboptimal performance of fine-tuned LLMs in industrial personalized tasks by aligning multimodal knowledge and actions

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💡 KARMA bridges the knowledge-action gap in LLMs for personalized search

Key Takeaways

KARMA aligns multimodal knowledge and actions for personalized search at Taobao

Full Article

Title: KARMA: Knowledge-Action Regularized Multimodal Alignment for Personalized Search at Taobao

Abstract:
arXiv:2603.22779v1 Announce Type: cross Abstract: Large Language Models (LLMs) are equipped with profound semantic knowledge, making them a natural choice for injecting semantic generalization into personalized search systems. However, in practice we find that directly fine-tuning LLMs on industrial personalized tasks (e.g. next item prediction) often yields suboptimal results. We attribute this bottleneck to a critical Knowledge--Action Gap: the inherent conflict between preserving pre-trained
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