Is this not damaging to SEO?

Hey All :wave: Just been tasked with expanding our SEO and keywords to start bringing more organic traffic, however, a colleague of mine asked "why dont we just generated hundreds of articles like this company did?" (Removed the link to github showing ~999 articles being added at once due to rule 2) Now I just turned around and said, that is dumb but wanted to get opinions from experience people on actually what would it do? <!--