Introducing the Server-Side Conversion Tracking API for Crazy Egg

📰 Crazy Egg Blog

Learn about Crazy Egg's new Server-Side Conversion Tracking API and how to use it to track conversions and optimize marketing campaigns

intermediate Published 14 Apr 2026

Action Steps

Sign up for a Crazy Egg account to access the API
Configure the Server-Side Conversion Tracking API to track conversions on your website
Use the API to send conversion data to Crazy Egg for analysis
Analyze the conversion data in Crazy Egg to identify areas for optimization
Optimize your marketing campaigns based on the insights gained from the conversion data

Who Needs to Know This

Marketing and analytics teams can benefit from using this API to track conversions and optimize campaigns

Key Insight

💡 Accurate conversion tracking is crucial for optimizing marketing campaigns and improving ROI