Instagram has launched another Snapchat clone
📰 The Verge
Learn how Instagram's new app Instants clones Snapchat's features and why it matters for social media strategy
Action Steps
- Analyze Instagram's Instants app features and identify similarities with Snapchat
- Test the app's disappearing photo sharing feature and its 24-hour viewing window
- Compare Instants with other social media platforms and their ephemeral content features
- Develop a social media strategy that incorporates Instants and other similar platforms
- Monitor user engagement and feedback on Instants to inform future marketing decisions
Who Needs to Know This
Social media managers and marketers can benefit from understanding the new features and how to leverage them for their campaigns, while product managers can analyze the competitive landscape and identify opportunities for innovation
Key Insight
💡 Instagram's Instants app is a strategic move to compete with Snapchat's ephemeral content features, and social media managers must adapt their strategies to stay competitive
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📸 Instagram launches Instants, a Snapchat-like app for disappearing photos. What does this mean for your social media strategy? #Instagram #Snapchat #SocialMedia
Key Takeaways
Learn how Instagram's new app Instants clones Snapchat's features and why it matters for social media strategy
Full Article
Instagram is testing a new dedicated app that's focused around Snapchat-like photo sharing features. The app, called "Instants," was launched in Italy and Spain yesterday, Business Insider reports, and allows users to send each other disappearing photos that are available for 24 hours and can be viewed only once during that window. The app is […]
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