I wanted people to know the makers who show up at our markets.

📰 Medium · Startup

Learn how marché.link was built to promote local makers and farmers at markets in Japan, and how you can apply similar strategies to your own projects.

intermediate Published 28 Apr 2026

Action Steps

Identify a problem you want to solve, like promoting local makers and farmers
Build a platform, like marché.link, to showcase their stories and products
Use storytelling to highlight the unique aspects of each maker and farmer
Create a community around your platform to engage with customers and promote the makers
Use social media and other channels to amplify the reach of your platform

Who Needs to Know This

This article is relevant to entrepreneurs, marketers, and product managers who want to learn about promoting local businesses and building a community around them. It can help teams understand the importance of storytelling and showcasing the people behind the products.

Key Insight

💡 Storytelling is a powerful way to promote local businesses and build a community around them