I Needed More E-E-A-T?

Title: I Needed More E-E-A-T?

URL Source: https://chainsawchicken.medium.com/i-needed-more-e-e-a-t-a1f7fc031d59?source=rss------seo-5

Published Time: 2026-04-18T00:16:13Z

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# I Needed More E-E-A-T?. Google says 25 years is not enough | by Chainsaw Chicken | Apr, 2026 | Medium

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# I Needed More E-E-A-T?

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Google says 25 years is not enough

I was informed by modern experts that my problem was not quality, originality, endurance, or surviving online longer than many of today’s “thought leaders” have been alive.

No.

My problem was **E-E-A-T**.

Experience. Expertise. Authoritativeness. Trustworthiness.

Amazing.

For years I believed experience meant actually doing something.

Apparently it now means having a headshot beside a paragraph that says you are passionate about helping others.

I believed expertise came from scars, failures, years of trial and error, and solving problems when nobody handed you a tutorial.

Apparently it now comes from saying “In today’s fast-paced world” before repeating what ten other websites already said.

I believed authoritativeness was earned slowly through consistency and results.

Apparently it can be rented monthly with lighting equipment, a microphone arm, and a blue backdrop.

And trustworthiness?

That one fascinated