I Got Tired of Google Analytics. So I Built My Own.

📰 Medium · JavaScript

Learn how to build a custom analytics tool to replace Google Analytics and gain more control over your data

intermediate Published 14 Apr 2026

Action Steps

Identify the limitations and frustrations of using Google Analytics
Determine the key metrics and data points that are important for your specific use case
Design and build a custom analytics tool using JavaScript and other technologies
Test and iterate on your custom analytics tool to ensure it is working correctly
Compare the results of your custom analytics tool with Google Analytics to validate its effectiveness

Who Needs to Know This

Developers and product managers who are frustrated with Google Analytics can benefit from building their own custom analytics tool to gain more insights and control over their data

Key Insight

💡 Building a custom analytics tool can provide more accurate and relevant insights than Google Analytics, especially for small projects and side hustles