How do you audit a client site?

📰 Reddit r/SEO

Learn how to audit a client site with a structured approach using various SEO tools

intermediate Published 5 Jun 2026
Action Steps
  1. Run PageSpeed Insights to get the Core Web Vitals baseline
  2. Use Screaming Frog for site crawling and data collection
  3. Check Google Search Console for indexing issues and manual penalties
  4. Configure and run a fixed list of checks for each client site
  5. Compare and analyze the results from different tools to identify areas for improvement
Who Needs to Know This

SEO specialists and digital marketers can benefit from this audit flow to improve their client site analysis and optimization

Key Insight

💡 A structured audit flow using multiple tools can help identify and address SEO issues on client sites

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🚀 Improve your SEO audit flow with PageSpeed Insights, Screaming Frog, and GSC! 💡

Key Takeaways

Learn how to audit a client site with a structured approach using various SEO tools

Full Article

I'm running an SEO agency and I'm looking for ways to improve my audit flow. Wanted to see how others handle it. For me it's usually PageSpeed Insights first to get the Core Web Vitals baseline, then I jump into Screaming Frog for the crawl. After that I check GSC for indexing issues and manual penalties. What's your setup? Do you run a fixed list of checks every time or does it depend on the client? And which tools do you trust vs which ones you
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