Google Optimize is sunsetting. Now what?

📰 Guess the Test

Google Optimize is sunsetting, and users need to find alternative A/B testing platforms

intermediate Published 19 Jun 2025

Action Steps

Explore alternative A/B testing platforms such as VWO, Optimizely, or Sentient Ascend
Assess the features and pricing of each platform to determine the best fit
Plan for migration and implementation of the new platform before September 30, 2023
Consider seeking guidance from experts or consulting services for a smooth transition

Who Needs to Know This

Product managers, marketers, and developers who rely on Google Optimize for A/B testing and conversion rate optimization will be impacted and need to find alternative solutions

Key Insight

💡 Google Optimize's sunset means users must find new A/B testing solutions to maintain optimization efforts

Key Takeaways

Google Optimize is sunsetting, and users need to find alternative A/B testing platforms

Full Article

# Google Optimize is sunsetting. What next?

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# Google Optimize is sunsetting. Now what?

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_By: [Deborah O'Malley, M.Sc](https://www.linkedin.com/in/deborahomalley/) | Last updated January, 2023_

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# Google [Optimize](https://guessthetest.com/glossary/optimize/) sunset

It’s official!

[Google Optimize](https://optimize.google.com/optimize/home/#/accounts/1802920654/containers/7544960), the free [A/B testing](https://guessthetest.com/glossary/a-b-test/)[platform](https://guessthetest.com/glossary/platform/), is shutting down.

According to an email statement released by Google, as of September 30, 2023, Google Optimize and Optimize 360 will no longer be available:

![Image 4](https://i0.wp.com/guessthetest.com/wp-content/uploads/image-384.png?resize=468%2C386)

As an ex

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