Google Analytics adds source grouping and hostname filtering

1. 1Configure source grouping in Google Analytics to categorize traffic sources
2. 2Apply hostname filtering to exclude or include specific domains
3. 3Build custom reports using the new features to analyze cross-channel performance
4. 4Run A/B tests to compare performance across different channels
5. 5Test the impact of source grouping and hostname filtering on marketing campaigns

Digital marketers and analysts on a team benefit from these features as they enable more accurate attribution and easier performance comparison across channels, informing data-driven decisions

💡 Accurate source attribution is crucial for effective marketing strategy, and Google Analytics' new features make it easier to achieve

📊 Simplify cross-channel analysis with Google Analytics' new source grouping & hostname filtering! 💡