Google Ads launches beta for supplemental conversion data

📰 Search Engine Land

Google Ads launches beta for supplemental conversion data to help advertisers measure conversions more accurately, and you can learn how to apply this to your ad campaigns

intermediate Published 18 Jun 2026

Action Steps

Apply for the Google Ads supplemental conversion data beta
Set up conversion tracking in your Google Ads account
Use the supplemental conversion data to optimize your ad campaigns
Monitor and analyze the performance of your ad campaigns using the new data
Adjust your bidding strategies and ad targeting based on the insights gained from the supplemental conversion data

Who Needs to Know This

Digital marketers and advertisers can benefit from this update as it provides more accurate conversion data, allowing them to optimize their ad campaigns more effectively

Key Insight

💡 Supplemental conversion data can help advertisers measure conversions more accurately, leading to better ad campaign optimization and ROI

Key Takeaways

Google Ads launches beta for supplemental conversion data to help advertisers measure conversions more accurately, and you can learn how to apply this to your ad campaigns

Full Article

Title: Google Ads launches beta for supplemental conversion data

URL Source: https://searchengineland.com/google-ads-launches-beta-for-supplemental-conversion-data-480606

Published Time: 2026-06-18T17:08:08+00:00

Markdown Content:
# Google Ads launches beta for supplemental conversion data

![Image 1: visual.jpg](https://searchengineland.com/wp-content/themes/tdm-editorial/img/icons/sel-om-desktop.png?width=596)

![Image 2: banner.png](https://searchengineland.com/wp-content/themes/tdm-editorial/img/icons/sel-om-mobile.png?width=636)

## Is your organic traffic disappearing?

See why competitors are outranking you and take back your visibility with Semrush.

Identify traffic-stealing competitors

Find untapped keyword opportunities

Create content that ranks higher

Input

Instant analysis, no credit card needed.

[![Image 3: Search Engine Land](https://searchengineland.com/wp-content/seloads/2026/01/sel_20_years.jpg) sel logo](https://searchengineland.com/)

* [Articles](https://searchengineland.com/latest-posts)
* [Guides](https://searchengineland.com/guide)
* [Tools](https://searchengineland.com/tools)
* [Resources](https://searchengineland.com/google-ads-launches-beta-for-supplemental-conversion-data-480606#)
* [Events](https://searchengineland.com/smx)

Search the Search Engine Land site

Search

Search scope

All

Webinars

White Papers

Intelligence Reports

[_search icon_](https://searchengineland.com/google-ads-launches-beta-for-supplemental-conversion-data-480606#)

Search the Search Engine Land site

Search

Search scope

All

Webinars

White Papers

Intelligence Reports

Check my site's SEO

Articles← Back

[Popular→](https://searchengineland.com/google-ads-launches-beta-for-supplemental-conversion-data-480606#)[SEO→](https://searchengineland.com/google-ads-launches-beta-for-supplemental-conversion-data-480606#)[PPC→](https://searchengineland.com/google-ads-launches-beta-for-supplemental-conversion-data-480606#)[AI→](https://searchengineland.com/google-ads-launches-beta-for-supplemental-conversion-data-480606#)[Content & Strategy→](https://searchengineland.com/google-ads-launches-beta-for-supplemental-conversion-data-480606#)

[![Image 4: How to build a Claude Code-powered second brain for agency work](https://searchengineland.com/wp-content/seloads/2026/06/How-to-build-a-Claude-Code-powered-second-brain-for-agency-work-768x432.png)](https://searchengineland.com/claude-code-powered-second-brain-agency-work-479879)

### [How to build a Claude Code-powered second brain for agency work](https://searchengineland.com/claude-code-powered-second-brain-agency-work-479879)

Jun 12, 2026

[![Image 5: Google delays Dynamic Search Ads migration to AI Max](https://searchengineland.com/wp-content/seloads/2026/06/DSA-to-AI-Max-delayes-768x432.png)](https://searchengineland.com/google-delays-dynamic-search-ads-migration-to-ai-max-480049)

### [Google delays Dynamic Search Ads migration to AI Max](https://searchengineland.com/google-delays-dynamic-search-ads-migration-to-ai-max-480049)

Jun 12, 2026

[![Image 6: Google expands Smart Bidding Exploration, adds Promotion Mode](https://searchengineland.com/wp-content/seloads/2026/06/SMart-Bidding-Exploration-expands-768x432.png)](https://searchengineland.com/google-expands-smart-bidding-exploration-adds-promotion-mode-480165)

### [Google expands Smart Bidding Exploration, adds Promotion Mode](https://searchengineland.com/google-expands-smart-bidding-exploration-adds-promotion-mode-480165)

Jun 15, 2026

[![Image 7: Headline formats and Google Discover: What 3.4 million articles reveal](https://searchengineland.com/wp-content/seloads/2026/06/google-discover-headline-formats-768x432.png)](https://searchengineland.com/headline-formats-google-discover-480185)

### [Headline formats and Google Discover: What 3.4 million articles reveal](https://searchengineland.com/headline-formats-google-discover-480185)

Jun 15, 2026

[![Image 8: USA Today vs. Google AI Overview

Read full article → ← Back to Reads

Google Ads launches beta for supplemental conversion data

Key Takeaways

Full Article

Related Videos