Finding B2B Leads Where Others Don't Look: The Google-Website Mismatch Strategy

📰 Dev.to · Mychel Garzon

Learn to find B2B leads using the Google-Website Mismatch Strategy by building an n8n workflow to identify local businesses with high Google visibility but poor website quality

intermediate Published 30 Apr 2026

Action Steps

Build an n8n workflow to scrape Google search results for local businesses
Configure the workflow to filter results based on Google visibility and website quality
Run the workflow to identify potential leads with high Google visibility but poor website quality
Test the workflow by verifying the results and refining the filters as needed
Apply the Google-Website Mismatch Strategy to your sales and marketing efforts to find new leads

Who Needs to Know This

Sales and marketing teams can benefit from this strategy to find new leads, while developers can learn to automate the process using n8n workflows

Key Insight

💡 Identify local businesses with high Google visibility but poor website quality to find potential leads