Evolving online forms into dynamic data
📰 OpenAI News
Typeform's Formless platform uses OpenAI's GPT-3.5 and GPT-4 to create dynamic and conversational data collection experiences
Action Steps
- Use Formless to create conversational forms that mimic human conversations
- Train the AI on specific topics to educate it on the subject matter
- Utilize the platform's natural language analysis to transform conversational responses into structured data
- Integrate Formless with other data sources using the DataPilot feature
Who Needs to Know This
Product managers and software engineers can benefit from using Formless to create engaging and natural forms, while data scientists can utilize the platform's AI-driven natural language analysis to gain valuable insights
Key Insight
💡 Formless enables businesses to collect data in a more engaging and natural way, while also providing valuable insights through AI-driven analysis
Share This
💡 Create dynamic forms with Typeform's Formless platform, powered by OpenAI's GPT-3.5 and GPT-4!
Key Takeaways
Typeform's Formless platform uses OpenAI's GPT-3.5 and GPT-4 to create dynamic and conversational data collection experiences
Full Article
# Evolving online forms into dynamic data | OpenAI
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# Typeform
Typeform evolves online forms into dynamic and conversational data collection experiences with GPT‑3.5 and GPT‑4.
[View product](https://openai.com/index/gpt-4/)
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Since 2012, Typeform has been revolutionizing the way businesses collect information from their customers. Co-founder David Okuniev has always believed forms should be as engaging and natural as possible. The company is known for pioneering the approach of asking one question at a time, the way humans do.
When it comes to making forms more like human conversations, Typeform has taken a dramatic leap forward with [Formless(opens in a new window)](https://formless.ai/), its AI-powered platform that’s currently in beta.
Formless represents an entirely new way of gathering data—as the name implies, it doesn’t require a traditional form structure at all. Instead, the business user simply provides basic instructions, including what information to collect. The platform, built with OpenAI’s GPT‑3.5 Turbo model as well as GPT‑4, handles the rest.
On the respondent’s side, the experience mimics a real conversation, where the next question is a reaction to the previous answer. And it’s a two-way conversation: respondents can ask their own follow-up questions, just like they would when talking to a person.
> “The magic of Formless is that we make it ten times easier to make delightful and extremely powerful form experiences that don’t look like a form your customers have ever seen—yet can do complicated computation, conditionals, and routing.”
David Okuniev, Co-founder of Typeform
Formless offers additional features that take advantage of OpenAI’s technology, from creating and managing forms all the way to analyzing the results.
When setting up the form, the creator can “train the AI,” educating it on any subject so that it can respond to questions about the topic. The AI can also be personalized to use the brand’s tone of voice. Crucially, conversations work in any language—the platform automatically translates text based on the respondent’s browser language settings.
Finally, Formless makes it easier than ever to learn valuable insights from customers at scale. Businesses can use the platform’s AI-driven natural language analysis to transform conversational responses into data that matches any structure the business requires. Then, with the platform’s DataPilot feature, they can talk to the AI about their data, ask questions, and integrate information from various sources. This suite of capabilities lets brands quickly and effortlessly take action on their Formless results.
Formless was built from the ground up on OpenAI’s newest models, and most likely wouldn’t be possible without GPT‑4. It’s a significant achievement for the Typeform t
[Skip to main content](https://openai.com/index/typeform#main)
[](https://openai.com/)
* [Research](https://openai.com/research/index/)
* Products
* [Business](https://openai.com/business/)
* [Developers](https://openai.com/api/)
* [Company](https://openai.com/about/)
* [Foundation(opens in a new window)](https://openaifoundation.org/)
Log in[Try ChatGPT(opens in a new window)](https://chatgpt.com/)
* Research
* Products
* Business
* Developers
* Company
* [Foundation(opens in a new window)](https://openaifoundation.org/)
[Try ChatGPT(opens in a new window)](https://chatgpt.com/)Login
OpenAI
# Typeform
Typeform evolves online forms into dynamic and conversational data collection experiences with GPT‑3.5 and GPT‑4.
[View product](https://openai.com/index/gpt-4/)
Loading…
Share
Since 2012, Typeform has been revolutionizing the way businesses collect information from their customers. Co-founder David Okuniev has always believed forms should be as engaging and natural as possible. The company is known for pioneering the approach of asking one question at a time, the way humans do.
When it comes to making forms more like human conversations, Typeform has taken a dramatic leap forward with [Formless(opens in a new window)](https://formless.ai/), its AI-powered platform that’s currently in beta.
Formless represents an entirely new way of gathering data—as the name implies, it doesn’t require a traditional form structure at all. Instead, the business user simply provides basic instructions, including what information to collect. The platform, built with OpenAI’s GPT‑3.5 Turbo model as well as GPT‑4, handles the rest.
On the respondent’s side, the experience mimics a real conversation, where the next question is a reaction to the previous answer. And it’s a two-way conversation: respondents can ask their own follow-up questions, just like they would when talking to a person.
> “The magic of Formless is that we make it ten times easier to make delightful and extremely powerful form experiences that don’t look like a form your customers have ever seen—yet can do complicated computation, conditionals, and routing.”
David Okuniev, Co-founder of Typeform
Formless offers additional features that take advantage of OpenAI’s technology, from creating and managing forms all the way to analyzing the results.
When setting up the form, the creator can “train the AI,” educating it on any subject so that it can respond to questions about the topic. The AI can also be personalized to use the brand’s tone of voice. Crucially, conversations work in any language—the platform automatically translates text based on the respondent’s browser language settings.
Finally, Formless makes it easier than ever to learn valuable insights from customers at scale. Businesses can use the platform’s AI-driven natural language analysis to transform conversational responses into data that matches any structure the business requires. Then, with the platform’s DataPilot feature, they can talk to the AI about their data, ask questions, and integrate information from various sources. This suite of capabilities lets brands quickly and effortlessly take action on their Formless results.
Formless was built from the ground up on OpenAI’s newest models, and most likely wouldn’t be possible without GPT‑4. It’s a significant achievement for the Typeform t
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