Creating with Sora Safely
📰 OpenAI News
OpenAI's Sora model and app prioritize safety with features like AI content distinction, consent-based likeness, and safeguards for teens
Action Steps
- Understand the importance of distinguishing AI-generated content
- Implement consent-based likeness features for users
- Develop safeguards for teen users, including limitations on mature output and parental controls
Who Needs to Know This
Product managers and developers can benefit from understanding Sora's safety features to ensure responsible AI creation and usage, while designers can appreciate the user-centric approach to safety and consent
Key Insight
💡 Safety is a top priority for AI models like Sora, and features like consent-based likeness and safeguards for teens are crucial for responsible AI usage
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🔒 Safety first! OpenAI's Sora model prioritizes responsible AI creation with features like AI content distinction and consent-based likeness 🤖
Key Takeaways
OpenAI's Sora model and app prioritize safety with features like AI content distinction, consent-based likeness, and safeguards for teens
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# Creating with Sora safely | OpenAI
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OpenAI
March 23, 2026
[Safety](https://openai.com/news/safety-alignment/)
# Creating with Sora safely
[Read previous version](https://openai.com/index/launching-sora-responsibly/)
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The Sora 2 model and the Sora app offer state-of-the-art video generation with a new way to create together, and we’ve made sure safety is built in from the very start. Our approach is anchored in concrete protections:
* **Distinguishing AI content**.Every video generated with Sora includes both visible and invisible provenance signals. All Sora videos also embed C2PA metadata—an industry-standard signature—and we maintain internal reverse-image and audio search tools that can trace videos back to Sora with high accuracy, building on successful systems from ChatGPT image generation and Sora 1. Many outputs also carry visible, dynamically moving watermarks which include the name of the creator.
* **Image-to-video with real person likeness**. As we continue to strengthen Sora’s guardrails, we’re enabling more creative expression and connection, including letting people create videos from photos of family and friends. Users can upload images with people to make videos in Sora, after attesting that they have consent from people featured and rights to upload the media. Image-to-video generations with people are subject to particularly strict safety guardrails, even stricter than what’s allowed with Sora Characters (formerly known as the cameo feature). Images including kids and young-looking persons are subject to even stricter moderation and guardrails about what can be created from them. These videos will always have watermarks upon sharing as well.
* **Consent-based likeness using characters**. We created [characters(opens in a new window)](https://help.openai.com/en/articles/12435986-generating-content-with-characters) to give you strong control over your likeness in Sora. Likeness includes your appearance and your voice. We have guardrails intended to ensure that your audio and image likeness captured in characters are used with your consent. Only you decide who can use your characters, and you can revoke access at any time. We also take measures to block depictions of public figures, except those using the characters feature. Videos that include your characters—including drafts created by other users—are always visible to you. This lets you easily review and delete (and, if needed, report) any videos featuring your character. We also apply extra safety guardrails to any video with a character, and you can even turn on an even stricter set of guardrails that restrict types of usage. This includes limiting major changes to your appearance, putting you in embarrassing situations, and keeping your identity broadly consistent.
* **Safeguards for teens**. Sora includes stronger protections for younger users, including limitations on mature output. The feed is designed to be appropriate for all Sora users and content that may be harmful, unsafe, or age-inappropriate is filtered out for teen accounts. Teen profiles are not recommended to adults and adults cannot initiate messages with teens. Parental controls in ChatGPT let parents manage whether teens can send and receive DMs, as well as select a non-personalized feed in the Sora app. And by default, teens also have limit
[Skip to main content](https://openai.com/index/creating-with-sora-safely#main)
[](https://openai.com/)
* [Research](https://openai.com/research/index/)
* Products
* [Business](https://openai.com/business/)
* [Developers](https://openai.com/api/)
* [Company](https://openai.com/about/)
* [Foundation(opens in a new window)](https://openaifoundation.org/)
[Try ChatGPT(opens in a new window)](https://chatgpt.com/)
* Research
* Products
* Business
* Developers
* Company
* [Foundation(opens in a new window)](https://openaifoundation.org/)
[Try ChatGPT(opens in a new window)](https://chatgpt.com/)
OpenAI
March 23, 2026
[Safety](https://openai.com/news/safety-alignment/)
# Creating with Sora safely
[Read previous version](https://openai.com/index/launching-sora-responsibly/)
Loading…
Share
The Sora 2 model and the Sora app offer state-of-the-art video generation with a new way to create together, and we’ve made sure safety is built in from the very start. Our approach is anchored in concrete protections:
* **Distinguishing AI content**.Every video generated with Sora includes both visible and invisible provenance signals. All Sora videos also embed C2PA metadata—an industry-standard signature—and we maintain internal reverse-image and audio search tools that can trace videos back to Sora with high accuracy, building on successful systems from ChatGPT image generation and Sora 1. Many outputs also carry visible, dynamically moving watermarks which include the name of the creator.
* **Image-to-video with real person likeness**. As we continue to strengthen Sora’s guardrails, we’re enabling more creative expression and connection, including letting people create videos from photos of family and friends. Users can upload images with people to make videos in Sora, after attesting that they have consent from people featured and rights to upload the media. Image-to-video generations with people are subject to particularly strict safety guardrails, even stricter than what’s allowed with Sora Characters (formerly known as the cameo feature). Images including kids and young-looking persons are subject to even stricter moderation and guardrails about what can be created from them. These videos will always have watermarks upon sharing as well.
* **Consent-based likeness using characters**. We created [characters(opens in a new window)](https://help.openai.com/en/articles/12435986-generating-content-with-characters) to give you strong control over your likeness in Sora. Likeness includes your appearance and your voice. We have guardrails intended to ensure that your audio and image likeness captured in characters are used with your consent. Only you decide who can use your characters, and you can revoke access at any time. We also take measures to block depictions of public figures, except those using the characters feature. Videos that include your characters—including drafts created by other users—are always visible to you. This lets you easily review and delete (and, if needed, report) any videos featuring your character. We also apply extra safety guardrails to any video with a character, and you can even turn on an even stricter set of guardrails that restrict types of usage. This includes limiting major changes to your appearance, putting you in embarrassing situations, and keeping your identity broadly consistent.
* **Safeguards for teens**. Sora includes stronger protections for younger users, including limitations on mature output. The feed is designed to be appropriate for all Sora users and content that may be harmful, unsafe, or age-inappropriate is filtered out for teen accounts. Teen profiles are not recommended to adults and adults cannot initiate messages with teens. Parental controls in ChatGPT let parents manage whether teens can send and receive DMs, as well as select a non-personalized feed in the Sora app. And by default, teens also have limit
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