Creating the conditions for magic

📰 Seth Godin's Blog

If you’re hoping for this meeting or this performance or this engagement to produce something extraordinary, why are you setting it up as if it’s ordinary? The hard work of a brainstorming session, a pitch collaboration or a negotiation happens long before most people begin. We hire architects to design expensive buildings, but we design […]

Published 10 Apr 2026
Read full article → ← Back to Reads